Existing web experience

The challenge: emphasize their services, define a new call-to-action style that is bright and bold.  

The target audience: small business owners who wouldn't have the need for an on-site logistics team, but use local and/or global services.

Competitors: range from global logistics companies like DHL, CH Robinson, FedEx, and UPS to local courier services such as street fleet and Minneapolis courier services. the client's advantage is flexibility and accountability.

Experience goals

1 - emphasis on services needs to be clear and concise

2 - bright and large call to actions

3 - imagery from the client is limited, try alternatives such as illustrations

4 - keep it simple