Mission Briefs
U.S. Bank Smart Assistant®
Fontana started this mission as a UX Designer and would later transition into Product Manager. Her background is UX research and design ensured that user needs were prioritized for maximum business impact. View all mission details here, but I’ll warn you, this project goes deep.
Midwest Musical Imports
This was her first e-commerce design when she worked undercover for an agency called Rocket55. The goal was to design for mobile and then expand to desktop.
Fruitful Land Co.
During the pandemic, she was assigned to dream up a company from scratch. She explored names, brands, and services, to align with the goal of empowering single-family homes to grow more of their food.
TCF Bank
For six months, she was assigned to TCF Bank, her focus was on redoing the digital application process for HELOCS with the end-user being their external Brokers. The project was divided and delivered into three phases.
MVP Logistics
Here is an example of a website redesign for the Minneapolis-based logistics company completed during her time at Rocket55.
Rebel Queen
This mockup was a concept that she was tasked with for a local honey business here in the Twin Cities.
